Play 2

Play 2, Projectable & Interactive Smart Object

Cooper Hewitt National Design Museum_ New York X Yeongkyu Yoo

Cooper Hewitt National Design Museum invited Yeongkyu Yoo along with other 63 designers including Sam Hecht ( Industrial Facility ) and Scholten & Baijings all around the world for Triennial exhibition ‘Beauty’ 2016.

The Play2

the projectable & interactive smart object controlled by cylinder shaped controller, is connected with a smart phone working as a portable projector, lighting, clock, movie player and so forth.


Hikeshi is a high quality clothing line that belongs to the Japanese brand Resquad. The general concept was inspired on the fire fighters of the XVII century, during the “Edo” Period (now Tokyo). They were considered as high ranked as samurais.
We designed a series of illustrations of these characters using technics inspired in Japanese art from the era. The typographic selection and color palette turns the brand into something modern, but the material’s selection, the composition, and the combination of elements altogether make Hikeshi a timeless brand.

Al Salama

Al Salama, a fire safety training company operating in Dubai. The brand concept is based on information cells, often found on technical drawings. Al Salama will communicate in several languages, therefore it was important to design a system, rather than one crucial visual element to support the identity.